VIU Media Highlights: April 13-26, 2021

A bi-weekly roundup of VIU students and employees in the news.

News Stories

Top Performing article for the last two weeks:

• Nanaimo News Bulletin: City of Nanaimo, Vancouver Island University Formalize Relationship with Memorandum of Understanding. Reach: 190,000. Also picked up by Municipal Information Network, Nation Talk, Education News Canada and Academica.

Other stories:

• Powell River Peak: Power River firefighter continues adding to skill set. Story about volunteer firefighter Karrah McKone, who attended VIU’s heavy equipment operator program.
• Nanaimo News Bulletin: Vancouver Island University holds first Anti-Racism Arts Festival. Story was picked up by the Vancouver Island Free Daily and Monday Magazine.
• Portal Magazine, VIU’s nationally distributed literary magazine: Portfolio Reading Series with author Juanessa Prince, Bernice Friesenand writer Claire Gordon.
• Nation Talk: Stewardship Training Moves Online During COVID-19, training a partnership between Coastal First Nations and VIU.
• Nanaimo News Bulletin: Nanaimo singer and recent VIU grad releases EP about becoming an adult.
• St Albert Today: St Albert Pastry Team Competes on the Food Network Canada (featuring alum Brittany Allen – stay tuned for a VIU alum of the month story on her!).
• VIU Blog: Infusing Love Into Academica: Falon Crosby.
• VIU Blog: Getting out of the Fog.
• VIU Blog: What Educational Delivery Modes Will Be Available This Fall?
• VIU Alum of the Month: Amy Pye – read from her new children’s book via Facebook live on April 24.
• VIU News Release: VIU Faculty Take Popular Extreme Science Show Online. Picked up by Oceanside News, CTV News, Shaw TV (videos running throughout month of May) and Education News Canada.

Top-performing Broadcast Story

• A VIU news release about the virtual edition of Extreme Science was picked up by CTV News at 5 (about 28 minutes in) with an estimated reach of 984,000.

VIU Student Pulse

• Wednesday, April 21 Edition: 72% open rate
  • Most-clicked link: What types of educational delivery modes are available this fall?

Social Media

• Top Tweet: A post about our last Media Highlights report received more than 3,000 engagements. 

• Top Facebook post: A post about VIU alum Amy Pye’s live reading of her latest children’s book reached more than 3,600 people.
• Top Instagram post: An image of spring flowers on VIU’s Nanaimo campus reached more than 4,200 people.