'Giving Tuesday' at VIU Sets $20K Goal for Student Support

Vancouver Island University (VIU) is launching a one-day fundraising campaign on Giving Tuesday, a global movement for charitable giving and volunteering that falls the day after the frenzy of shopping that marks Black Friday and Cyber Monday.

Donations to VIU on Giving Tuesday – that’s Dec. 2 – will make a difference in the lives of students currently attending VIU, or to prospective students who hope to attend in the future and may require financial assistance.

With a one-day fundraising goal of $20,000, the VIU Foundation invites alumni, staff and friends of the university throughout the region, to make a donation to VIU on Dec. 2. Donations can be directed to support a scholarship, award or bursary, or designated to a particular faculty or program.

“Giving Tuesday is an opportunity to make a contribution of any size to make a direct impact on students,” says William Litchfield, Executive Director for the VIU Foundation. “If you have a particular passion or interest that is reflected in programs offered at VIU or in a particular faculty, your donation can be directed there, or you can also choose to direct your gift to the Inspiration Fund, which is a fund assisting the areas of greatest need.”

Donations on Giving Tuesday will have double the impact, as they will be matched dollar for dollar by the VIU Foundation. Alumni are being challenged to meet or beat a donation of $2,500 from an anonymous alumna.

Donations can be made online at www.viu.ca/giving.

-30-

Media Contact: 

Shari Bishop Bowes, Communications Officer, Vancouver Island University

P: 250.740.6443 C: 250.618.1535 E: Communications@viu.ca